Webinars on Demand: Marketing and Promotion

Attracting New Patients with Social Media

August 30, 2017 12:00 PM - 1:00 PM

Your social media feeds can be some of your main marketing tools. Successful chiropractors use their social media feeds not only to post information about their practice but to gain new patients. In this webinar, we show you how to manage your social media to get new patients for your practice Speakers Tom Yawney, Spark [...]

Online Advertising for New Patient Acquisition

May 31, 2017 12:00 PM - 1:00 PM

Just like TV, newspapers or outdoor banners, online advertising can bring you new patients. Unlike traditional advertising, online advertising allows you to only pay when someone clicks on your ad and to collect all the data you could ever need to see what return you get for your investment. In this webinar, we show you [...]

This session will provide you with the necessary background and tips to successfully develop potential leads while building awareness and understanding for the profession. Learn tips on how to have an effective booth in your community and how you can participate at an OCA tradeshow booth. Speaker: Dr. Amy Brown, OCA Watch the Webinar Additional [...]

Mobile Search Optimization

September 21, 2016 12:00 PM - 1:00 PM

This webinar will explain local Search Engine Optimization and show you how to improve your mobile search rankings on Google Maps, local Google search rankings, local business listings and more. Speaker: Falk Jaehnchen, Spark Marketing Watch Webinar Additional Resources Increasing the Usability of Your New Website Managing Your Online Presence Building a Great Website for [...]

Increasing the Usability of Your New Website

September 14, 2016 12:00 PM - 1:00 PM

This webinar will feature recommendations on making your website user‐friendly and easy to navigate, attracting users to highlighted content and creating effective calls to action. We will focus on formatting, organization and layout. Speaker: Jenn Melynk, SiteWyze Solutions Watch Webinar Additional Resources Managing Your Online Presence Mobile Search Optimization: Turning Neighbours into Patients Building a [...]

Managing Your Online Presence

March 23, 2016 12:00 PM - 1:00 PM

Learn to manage your online presence through content marketing, website design and social media. Speakers Falk Jaehnchen, Spark Marketing Watch Webinar Additional Resources Social Media Toolkit Related Webinars Building a Powerful Brand Dos and Don’ts for Online Marketing Social Media Marketing 101 Click here for more Webinars on Demand about Marketing

Tradeshow 102: Attracting Visitors

January 27, 2016 12:00 PM - 1:00 PM

Learn how to attract and connect with visitors to your booth. — OCA Outreach Coordinator Watch Webinar Downloads Tradeshow 102: Attracting Visitors - Presentation Slides Tradeshow 102: Attracting Visitors - MP3 Version Tradeshow 102: Attracting Visitors Q&A Only - MP3 Version

In 2015, mobile searches surpassed desktop searches online. When patients search for information on their cell phones, location-based search results are prioritized. This presents a huge opportunity for chiropractic clinics looking to connect with nearby patients. This webinar will explain local Search Engine Optimization and show you how to improve your mobile search rankings on [...]

Networking: Getting Ahead By Putting Others First

October 14, 2015 12:00 PM - 1:00 PM

There’s a lot of competition out there. Learn to cut through the noise by fostering authentic relationships with new potential patients and colleagues. This positive approach to networking from Dale Carnegie Training will enable you to build confidence and credibility, communicate your value and establish profitable connections. — Dale Carnegie –Ivan Wanis Ruiz MP3 Audio [...]

Getting in Front of Key Decision Makers

June 24, 2015 12:00 PM - 1:00 PM

How to get the meeting, present your case and achieve your goal. Watch Webinar Downloads Getting in Front of Key Decision Makers - presentation slides (pdf) 6 Principles of Influence Infographic