Webinars On-Demand

How to Use Local Marketing to Extend Your Patient Care (Rebroadcast)

In this webinar, Liz McConomy shares the value of local marketing to not only help drive more patients to your practice but also as an extension of your customer service and patient experience. Your local marketing strategy is key to not only reaching patients looking for you online through listings management but to creating a reputation online with reputation management solutions that allow you to make the best first impression! Speaker Liz McConomy, Director of [...]

Boost Your Business Using Reputation Management And Local Marketing

Learn from a marketing expert on how to drive more patients to your practice using local marketing strategy and reputation management to boost business. Find out how to make online marketing tools an extension of your customer service and patient experience. Understand how reputation management solutions can help you make the best first impression with new patients. Speaker Liz McConomy, Director of Marketing, SweetIQ Watch Webinar https://youtu.be/0MMBw7FZxns Additional Resources Local Listings Management Case [...]

How to Answer Hard Questions

What if you’re challenged at your practice over a diagnosis? Or questioned while speaking to a patient or caregiver? Learn how to effectively address concerns and respond to hard questions in this webinar. Speaker Ivan Wanis Ruiz, Dale Carnegie Training Watch the Webinar Additional Resources Managing Difficult Encounters: Understanding Physician, Patient, and Situational Factors Personality Disorders: Review and Clinical Application in Daily Practice Having Difficult Conversations: The Advanced Practitioner’s Role Behavioural Insights Group (downloadable [...]

Breaking the Ice – Techniques for Instantly Building a Connection

Learn techniques to connect instantly and authentically with potential patients and colleagues. Dale Carnegie principles are applied to enhance the way you communicate with new people and build mutually beneficial relationships. Speaker Ivan Wanis Ruiz, Dale Carnegie Training Original Broadcast November 9, 2016 Watch the Webinar Downloads Breaking the Ice: Techniques for Instantly Building a Connection - Presentation Slides Networking Checklist (PDF) Quick Tips on Communication Strategies (PDF) Related Webinars & Videos The Golden [...]

Social Media Marketing 101 (Rebroadcast)

Learn how to use social media websites strategically to engage your patients and keep them choosing you. Speaker Ryan Nahas, Spark Marketing Original Broadcast November 12, 2014 Watch the Webinar Additional Resources Social Media Marketing: Presentation Slides Social Media Toolkit Downloads Attracting New Patients with Social Media (Webinar)

Convincing with Stories

Whether with patients, colleagues or team members, convincing people to change their behaviour can be a challenge. In a perfect world, evidence and strong logic would be enough to convince people, but decisions are often made with emotions as much as with logic. This workshop will show you how you can use stories to overcome this challenge. By the end of this session, you will have two structures for creating convincing stories, and four best practices for enhancing your storytelling abilities. Speaker(s): Ivan Wanis Ruiz, Dale Carnegie Training Watch Webinar [...]

How To Connect And Build Trust With Strategic Questions & Active Listening (Rebroadcast)

Webinar on how to use strategic questions and active listening to effectively communicate with patients. Learn how to better use questions with patients: improve rapport, better identify ailments and issues and create a more open environment for sharing. Understand how active listening impacts patient perception and patient outcomes. Speaker Ivan Wanis Ruiz, Dale Carnegie Training Original Broadcast September 26, 2018 Watch the Webinar Additional Resources Tips Sheet: Communication Strategies for Chiropractors How to [...]

Jumpstart Your Career – Part Two

Learn more about the Jumpstart Your Career guide and its highlights, such as steps to take after graduation and support during the COVID-19 pandemic. We will also introduce OCA's new Understanding Extended Health Care: The chiropractor's guide to patient support and administrative guidance. This guide includes direct billing registration tools, as well as other resources to help you accurately, efficiently, and transparently interact with Extended Health Care (EHC) insurers. This is a great opportunity to [...]

Presenting with Impact  (Rebroadcast)

Through this interactive webinar, Ivan will give you the tools to present information in a way that maximizes impact and retention for online and live audiences. You will learn how to effectively communicate through presentations by creating impactful and interesting openings and closings; transitioning between slides and ideas smoothly; identifying unique problems; and use a formula to summarize your presentation in one sentence. Speaker Ivan Wanis Ruiz, Dale Carnegie Training Original Broadcast June 3, 2020 [...]

OCA Advance Presents: Networking and Communicating Your Value (Rebroadcast)

There’s a lot of competition out there. Learn to cut through the noise by fostering authentic relationships with potential patients and colleagues. This positive approach to networking from Dale Carnegie Training will help you to build confidence and credibility, communicate your value and establish profitable connections. Specific topics of this webinar include "Pitching Yourself with Why Statements" and "3 Strategies to Communicate Your Value". Speaker Ivan Wanis Ruiz, Dale Carnegie Training Watch Webinar Additional [...]