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Whether with patients, colleagues or team members, convincing people to change their behaviour can be a challenge. In a perfect world, evidence and strong logic would be enough to convince people, but decisions are often made with emotions as much as with logic. This workshop will show you how you can use stories to overcome this challenge. By the end of this session, you will have two structures for creating convincing stories, and four best practices for enhancing your storytelling abilities.


Ivan Wanis Ruiz, Dale Carnegie Training

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