OCA

Building a Powerful Brand
2018-01-24 12:00 - 13:00 (America/Toronto)
This webinar will cover:

How to create your brand as a clinician
How to embed this brand in your physical office environment and staff-patient interactions
Tips for gaining word of mouth momentum
Building your brand offline with physicians

Speakers
Alexandra Fricker, Director of Marketing, pt Health

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Managing Your Online Presence
2018-01-31 12:00 - 13:00
Learn to manage your online presence through content marketing, website design and social media.

Speakers
Falk Jaehnchen, Spark Marketing

Originally Broadcast
March 23, 2016

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Get Involved: Province-wide Expansion of New Primary Care Model
2018-02-21 12:00 - 13:00
Ontario is investing $37 million to better assess & treat MSK disorders by establishing Rapid Access Clinics (built on existing models like ISAEC for low back and CIACs for hip and knee). Join us to learn more, and receive coaching on how to get involved in these models as they expand across the province.

Speakers
Valerie Carter, OCA & Dr. Jennifer Nash

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PHIPA: An Overview of Patient Privacy Obligations – Part 1
2018-03-14 12:00 - 13:00
Part 1 of this Patient Privacy series focuses on the Personal Health Information Protection Act (PHIPA), which is an Ontario statute that governs the collection, use and disclosure of personal health information in the health sector. In addition to reviewing the key obligations of health information custodians under PHIPA, a summary of recently proposed amendments will be provided.

Speakers
Lad Kucis, Gardiner Roberts LLP

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PHIPA: The Electronic Health Record – Part 2
2018-03-21 12:00 - 13:00
Part 2 of this Patient Privacy series focuses on the proposed creation of the “Electronic Health Record” (EHR); a system developed and maintained by a Government prescribed organization to enable health information custodians to collect, use and disclose personal health information for the purpose of providing health care. To be discussed: the functions and responsibilities of the prescribed organization; the obligations of health information custodians; the collection of EHR information by the Ministry of Health and Long-Term Care; and the authority of patients to withhold information.

Speakers
Lad Kucis, Gardiner Roberts LLP
* This webinar was originally broadcast on March 30, 2016 *

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How to Prepare for Auto Insurance Patients – Part 1
2018-03-28 12:00 - 13:00
Learn how to prepare for your first auto accident patient. We will examine how FSCO and HCAI work together to help you treat patients under the Minor Injury Guideline (MIG). Join us for guidance on how to register for a license as a FSCO service provider and the steps required to include these patients on your roster.

Speaker
Dr. Moez Rajwani, OCA

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Demystifying the Auto Insurance Patient Process – Part 2
2018-04-04 12:00 - 13:00
Join us as we guide you through a case study of a typical auto insurance patient, explaining the protocol and procedures to follow when a patient who falls under the Minor Injury Guideline (MIG) walks into your office.

Speakers
Dr. Moez Rajwani, OCA

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How to Bill for Auto Insurance Patients – Part 3
2018-04-11 12:00 - 13:00
Join us to learn how to manage auto insurance related billing. We will look at the processes and procedures to follow when filling out OCF forms and submitting through HCAI, including how auto insurance and extended health care work together.

Speakers
Dr. Moez Rajwani, OCA

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How to Use Local Marketing to Extend Your Patient Care
2018-04-18 12:00 - 13:00
In this webinar, Liz McConomy shares the value of local marketing to not only help drive more patients to your practice but also as an extension of your customer service and patient experience. Your local marketing strategy is key to not only reaching patients looking for you online through listings management but to creating a reputation online with reputation management solutions that allow you to make the best first impression!

Speaker
Liz McConomy, Director of Marketing, SweetIQ

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Financial Planning for Periods of Lost Income
2018-04-25 12:00 - 13:00
As a self-employed clinician, it is important to be financially prepared. Learn how to plan and maintain a safety net in the event of income loss. Whether it’s a planned pregnancy, injury or retirement, having a plan in place now will make all the financial difference in your future.
Speaker: Saeed Ally, CIM, CFP, B.Sc., IA Securities Inc.

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Pursuing Collaborative Relationships (Rebroadcast)
2018-05-16 12:00 - 13:00
Learn how you can prepare for and pursue collaborative relationships with other health professionals. Our panel of Ontario chiropractors will share insights gained through their own collaborative relationships.

Speakers
Dr. Murray Townsend, Dr. Tyler Fletcher, Dr. Luke Winegard

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Building a Successful Multidisciplinary Clinic: Optimizing Patient Care - Part 1
2018-05-23 12:00 - 13:00
As clinics expand to include different practitioners, patient care must adopt a multidisciplinary approach. Join our panel as they discuss leveraging the strengths of different practitioners, coordinating treatment plans and using clinical notes to manage care collaboratively.

Speaker
Dr. Frank Nhan, DC, Dr. Nekessa Remy, DC, and Joanna Habbous, PT

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Building a Successful Multidisciplinary Clinic - Part 2
2018-06-27 12:00 - 13:00
Join our cross-practitioner panel as we discuss the business considerations for operating a multidisciplinary clinic. We will examine how to keep your culture and brand consistent, different clinician compensation structures, how to manage professional relationships.

Speakers
Chiropractors: Dr. Kenneth Brough, Dr. Sapna Sriram and Dr. Scott Wilson

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OCA is Here for You!
2018-08-01 12:00 - 13:00
Tune in to find out what support is available to you to build a successful practice. Your provincial association has resources for you whether you’re looking to attract and educate patients, manage your business or understand your legal obligations – the OCA is here to answer your questions and guide you on your journey.

Speakers
Drs. Ayla Azad and Paul Lee

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How to Use Local Marketing to Extend Your Patient Care (Rebroadcast)
2018-08-22 12:00 - 13:00, 2018-11-14 12:00 - 13:00

Clinic Change Management (Rebroadcast)
2018-10-17 12:00 - 13:00
Whether it’s implementing new products, expanding your clinic team or introducing new services, strategic implementation of change is important to maintaining a successful practice. This webinar will introduce some of the main concepts of change management and how you can apply them to your clinic.

Speaker
Lynsey Turchet, Consultant, MD+A Health Solutions

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Boost Your Business Using Reputation Management And Local Marketing
2018-11-21 12:00 - 13:00
Learn from a marketing expert on how to drive more patients to your practice using local marketing strategy and reputation management to boost business. Find out how to make online marketing tools an extension of your customer service and patient experience. Understand how reputation management solutions can help you make the best first impression with new patients.

Speaker
Liz McConomy, Director of Marketing, SweetIQ

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Evidence-Based Financial Investing
2018-12-05 12:00 - 13:00
A financial crash course in: picking stocks the easy way; how a financial adviser can help; how to control your biases; and what studies show about how to increase investment returns.

Speaker
Saeed Ally, CIM, CFP, B.Sc., IA Securities Inc.

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Heart & Stroke Activate
2019-01-25 12:00 - 13:00
Introducing Heart & Stroke Activate

Free 6-month wellness program to help adults with pre-hypertension manage blood pressure for a healthier life
We have partnered with Heart & Stroke to offer Activate to patients who have pre-hypertension. Help them learn about the risks of developing hypertension and supporting them on their healthy living journey. This free 6-month program supports individuals to eat well, move more and better manage stress.

Chiropractors Can Help
Watch the webinar below to learn more about the program and how you can bring Activate to your patients. Activate is enrolling participants across the GTA from January to May 2019. The goal is to later on expand this program throughout the province. Heart & Stroke is looking for support to spread awareness to eligible patients.

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Best Practices for Corporate Organization and Record Keeping (Rebroadcast)
2019-01-30 12:00 - 13:00
Corporations in Ontario have obligations under the Business Corporations Act, including rules for business structure, advertisements, and corporate records. Putting the right legal foundations in place can help keep you on track even when your practice gets busy. This webinar will cover options for corporate structures, requirements for business names and registration, how to set up and maintain a corporation in Ontario, and record keeping.

Speakers
Denise Robertson, Mills & Mills LLP

Original Broadcast
October 4, 2017

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Chiropractic on Trial: A Case Study with CCPA (Rebroadcast)
2019-02-27 12:00 - 13:00
CCPA will provide a thematic overview of the main issue at play in a recent, real-world trial in which they defended an admirable chiropractor facing a disc herniation claim. The key issues were:
• Shared care
• “Stale” informed consent
• Record keeping
• Expert testimony

Speaker(s):
Dr. Greg Dunn & Dr. Shima Shahidy, CCPA

Original Broadcast:
November 1, 2017

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Financial Planning for Periods of Lost Income (Rebroadcast)
2019-03-20 12:00 - 13:00

Livin’ La Vida Locum (Rebroadcast)
2019-04-03 12:00 - 13:00
Many chiropractors choose to start careers with locums, as they offer clinical skills and insights into the business side of chiropractic. However, they are not without risk. CCPA will advise how to manage risk regarding: traveling and locums; managing expectations; when to reassess and reconfirm informed consent; and manage the transition of care from one DC to another.

Speaker
Drs. Shima Shahidy and Dean Wright, CCPA
* This webinar was originally broadcast on March 7, 2018 *

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How to Answer Hard Questions
2019-05-29 12:00 - 13:00
What if you’re challenged at your practice over a diagnosis? Or questioned while speaking to a patient or caregiver? Learn how to effectively address concerns and respond to hard questions in this webinar.

Speaker
Ivan Wanis Ruiz, Dale Carnegie Training

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Summer Accounting and Tax Clean-up (Rebroadcast)
2019-06-05 12:00 - 13:00
As summer approaches, take advantage of the time to get your financial records up-to-date. This webinar reviews major accounting and tax considerations you should address at least once a year.

Speaker
Kevin Fok, SRJ Chartered Accountants
* This webinar was originally broadcast on June 07, 2017 *

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Let's Make a Deal: Buying & Selling a Practice (Rebroadcast)
2019-07-17 12:00 - 13:00
When buying or selling a practice, what are your options for dealing with liability, tax considerations and non-compete or non-solicit provisions?

Speaker:
Denise Robertson, Mills & Mills LLP

Original Broadcast:
November 18, 2015

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Breaking the Ice - Techniques for Instantly Building a Connection
2019-07-24 12:00 - 13:00
Learn techniques to connect instantly and authentically with potential patients and colleagues. Dale Carnegie principles are applied to enhance the way you communicate with new people and build mutually beneficial relationships.

Speaker
Ivan Wanis Ruiz, Dale Carnegie Training

Original Broadcast
November 9, 2016

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Building Referral Relationships (Rebroadcast)
2019-08-07 13:00
Strong referral relationships with other health care providers in your community are a proven strategy for building your patient roster and providing excellent patient care. In this webinar, Drs. Sasha Hamid, Frank Nhan and Sheri Robertson share the insights they’ve gained in their collaborations with a range of health professionals including naturopaths, registered massage therapists, physiotherapists, physicians and nurse practitioners. They will discuss various types of referral relationships and how they have developed unique partnerships.

SpeakerDrs. Sasha Hamid, Frank Nhan and Sheri Robertson

Original BroadcastJune 08, 2016

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Social Media Marketing 101 (Rebroadcast)
2019-08-28 12:00 - 13:00
Learn how to use social media websites strategically to engage your patients and keep them choosing you.

Speaker
Ryan Nahas, Spark Marketing

Original Broadcast
November 12, 2014

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