OCA

Understanding Investments
2017-04-05 12:00 - 13:00 (America/Toronto)
Confused about all of those investment acronyms and terms? This is the webinar for you. We’ll walk you through all the jargon and talk about how to make investments work for you.

Speaker
Saeed Ally, The Heritage Group — Manulife Securities

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Pursuing Collaborative Relationships
2017-04-12 12:00 - 13:00
Learn how you can prepare for and pursue collaborative relationships with other health professionals. Our panel of Ontario chiropractors will share insights gained through their own collaborative relationships.

Speakers
Dr. Murray Townsend, Dr. Tyler Fletcher, Dr. Luke Winegard

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Changes to the CCO Public Register
2017-04-19 12:00 - 13:00
Lad Kucis of Gardiner Roberts LLP will be speaking on the types of information that are posted on the CCO public register regarding chiropractors, including new types of information mandated by recent by-law changes. In addition, Lad will be discussing the potential implications that this new era of transparency will have on chiropractors.

Speaker
Lad Kucis, Gardiner Roberts LLP

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Clinic Change Management
2017-05-03 12:00 - 13:00
Whether it’s implementing new products, expanding your clinic team or introducing new services, strategic implementation of change is important to maintaining a successful practice. This webinar will introduce some of the main concepts of change management and how you can apply them to your clinic.

Speaker
Lynsey Turchet, Consultant, MD+A Health Solutions

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Online Advertising for New Patient Acquisition
2017-05-31 12:00 - 13:00
Just like TV, newspapers or outdoor banners, online advertising can bring you new patients. Unlike traditional advertising, online advertising allows you to only pay when someone clicks on your ad and to collect all the data you could ever need to see what return you get for your investment. In this webinar, we show you how to use online advertising to grow your patient caseload.

Speaker
TechWyse

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Summer Accounting and Tax Clean-up
2017-06-07 12:00 - 13:00
As summer approaches, take advantage of the time to get your financial records up-to-date. This webinar reviews major accounting and tax considerations you should address at least once a year.

Speaker
Kevin Fok, SRJ Chartered Accountants

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Referral Relationships: Chiropractors & Midwives
2017-06-14 12:00 - 13:00
This webinar will highlight the prevalence of MSK conditions related to pregnancy, highlight the scope of practice of midwives in Ontario, identify how midwives and chiropractors can work together to support pre-natal and post-natal women, and discuss how you might set up referral relationships with midwives.

Speakers
CJ Blennerhassett and Drs. Sarah Mickeler and Carol Ann Weis

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Using Technology to Improve Healthcare
2017-06-21 12:00 - 13:00
This webinar will explain how using technology can build better, more efficient and profitable clinics. Technology can help in capturing patient data and allowing for industry collaboration with other healthcare professionals, leading to better clinic efficiency, more patients, and healthier patients.

Speaker(s)
Michael Barton, InnoCare & Andre Pires, OCA

Original Broadcast
June 21, 2017

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Practical Budgeting to Achieve Your Goals
2017-07-19 12:00 - 13:00, 2018-01-17 12:00 - 13:00
Living within your means is essential to financial stability and success, but traditional budgeting can be tedious and ineffective. Join us to learn a practical method to keep your budget in check that fits with your life and future goals.

Speakers
Saeed Ally, The Heritage Group – Manulife Securities
* This webinar was originally broadcast on December 14, 2016 *

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Legal Traps for Chiropractors and How To Avoid Them (Rebroadcast)
2017-08-23 12:00 - 13:00
As a health care professional, a Chiropractor needs to wear many hats: doctor, human resources manager, marketing director, a chief operating officer, chief executive officer and treasurer, to name a few. Learn how to minimize the risks and maximize profits by adhering to essential best legal practices

Speaker:
David Mills, Mills & Mills LLP

Original Broadcast:
May 28, 2014

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Attracting New Patients with Social Media
2017-08-30 12:00 - 13:00
Your social media feeds can be some of your main marketing tools. Successful chiropractors use their social media feeds not only to post information about their practice but to gain new patients. In this webinar, we show you how to manage your social media to get new patients for your practice

Speakers
Tom Yawney, Spark Marketing
Tom Yawney is available for any inquiries or questions about marketing for your specific practice. Advice is complimentary as an OCA member. You can contact Tom at tyawney@techwyse.com or 416-410-7090 ex 1985.

Original Broadcast
October 12, 2016

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Optimizing Your Front Desk: Get New Patients Without Added Cost
2017-09-20 12:00 - 13:00
This webinar will teach you how to recruit and keep an excellent front desk team, giving you tips to make sure your front desk staff represents your practice. You’ll learn how to maximize appointment bookings and the “magic” question to get you more new patients.

Speakers
Michael Barton, InnoCare

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Simple Tips to Boost Your Patient Caseload
2017-11-08 12:00 - 13:00
The InnoCare team will discuss simple and subtle tips to increase patient traffic to your clinic while ensuring that your clinic doesn’t feel the squeeze operationally.

Speakers
Michael Barton, InnoCare
* This webinar was originally broadcast on February 8, 2017 *

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HST: What the Chiropractor Needs to Know
2017-11-22 12:00 - 13:00
Most chiropractors offer both HST-applicable and HST-exempt services and products. Tune into this webinar to sort through the nitty-gritty details of HST and chiropractic services and products in Ontario.

Speakers
SRJ Chartered Accountants
* This webinar was originally broadcast on January 14, 2015 *

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Internet Marketing for Business Owners
2017-12-06 12:00 - 13:00
Learn how you can affordably harness the power of the Internet to get your business found online, engage new customers with your brand, and keep old ones coming back.

Speaker(s)
Peter Reitano, Spark Marketing
Original Broadcast
March 26, 2014

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Do's and Don'ts for Online Marketing
2017-12-13 12:00 - 13:00
Internet marketing done right can increase your revenue and help grow your business. Learn how to implement a campaign that will give you long-lasting success online!

Speakers
Mary Sohn, Spark Marketing

Original Broadcast
June 11, 2014

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Building a Powerful Brand
2018-01-24 12:00 - 13:00
This webinar will cover:

How to create your brand as a clinician
How to embed this brand in your physical office environment and staff-patient interactions
Tips for gaining word of mouth momentum
Building your brand offline with physicians

Speakers
Alexandra Fricker, Director of Marketing, pt Health

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Managing Your Online Presence
2018-01-31 12:00 - 13:00
Learn to manage your online presence through content marketing, website design and social media.

Speakers
Falk Jaehnchen, Spark Marketing

Originally Broadcast
March 23, 2016

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Get Involved: Province-wide Expansion of New Primary Care Model
2018-02-21 12:00 - 13:00
Ontario is investing $37 million to better assess & treat MSK disorders by establishing Rapid Access Clinics (built on existing models like ISAEC for low back and CIACs for hip and knee). Join us to learn more, and receive coaching on how to get involved in these models as they expand across the province.

Speakers
Valerie Carter, OCA & Dr. Jennifer Nash

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PHIPA: An Overview of Patient Privacy Obligations – Part 1
2018-03-14 12:00 - 13:00
Part 1 of this Patient Privacy series focuses on the Personal Health Information Protection Act (PHIPA), which is an Ontario statute that governs the collection, use and disclosure of personal health information in the health sector. In addition to reviewing the key obligations of health information custodians under PHIPA, a summary of recently proposed amendments will be provided.

Speakers
Lad Kucis, Gardiner Roberts LLP

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PHIPA: The Electronic Health Record – Part 2
2018-03-21 12:00 - 13:00
Part 2 of this Patient Privacy series focuses on the proposed creation of the “Electronic Health Record” (EHR); a system developed and maintained by a Government prescribed organization to enable health information custodians to collect, use and disclose personal health information for the purpose of providing health care. To be discussed: the functions and responsibilities of the prescribed organization; the obligations of health information custodians; the collection of EHR information by the Ministry of Health and Long-Term Care; and the authority of patients to withhold information.

Speakers
Lad Kucis, Gardiner Roberts LLP
* This webinar was originally broadcast on March 30, 2016 *

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How to Prepare for Auto Insurance Patients – Part 1
2018-03-28 12:00 - 13:00
Learn how to prepare for your first auto accident patient. We will examine how FSCO and HCAI work together to help you treat patients under the Minor Injury Guideline (MIG). Join us for guidance on how to register for a license as a FSCO service provider and the steps required to include these patients on your roster.

Speaker
Dr. Moez Rajwani, OCA

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Demystifying the Auto Insurance Patient Process – Part 2
2018-04-04 12:00 - 13:00
Join us as we guide you through a case study of a typical auto insurance patient, explaining the protocol and procedures to follow when a patient who falls under the Minor Injury Guideline (MIG) walks into your office.

Speakers
Dr. Moez Rajwani, OCA

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How to Bill for Auto Insurance Patients – Part 3
2018-04-11 12:00 - 13:00
Join us to learn how to manage auto insurance related billing. We will look at the processes and procedures to follow when filling out OCF forms and submitting through HCAI, including how auto insurance and extended health care work together.

Speakers
Dr. Moez Rajwani, OCA

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How to Use Local Marketing to Extend Your Patient Care
2018-04-18 12:00 - 13:00
In this webinar, Liz McConomy shares the value of local marketing to not only help drive more patients to your practice but also as an extension of your customer service and patient experience. Your local marketing strategy is key to not only reaching patients looking for you online through listings management but to creating a reputation online with reputation management solutions that allow you to make the best first impression!

Speaker
Liz McConomy, Director of Marketing, SweetIQ

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Financial Planning for Periods of Lost Income
2018-04-25 12:00 - 13:00
As a self-employed clinician, it is important to be financially prepared. Learn how to plan and maintain a safety net in the event of income loss. Whether it’s a planned pregnancy, injury or retirement, having a plan in place now will make all the financial difference in your future.
Speaker: Saeed Ally, CIM, CFP, B.Sc., IA Securities Inc.

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Pursuing Collaborative Relationships (Rebroadcast)
2018-05-16 12:00 - 13:00

Building a Successful Multidisciplinary Clinic: Optimizing Patient Care - Part 1
2018-05-23 12:00 - 13:00
As clinics expand to include different practitioners, patient care must adopt a multidisciplinary approach. Join our panel as they discuss leveraging the strengths of different practitioners, coordinating treatment plans and using clinical notes to manage care collaboratively.

Speaker
Dr. Frank Nhan, DC, Dr. Nekessa Remy, DC, and Joanna Habbous, PT

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Building a Successful Multidisciplinary Clinic - Part 2
2018-06-27 12:00 - 13:00
Join our cross-practitioner panel as we discuss the business considerations for operating a multidisciplinary clinic. We will examine how to keep your culture and brand consistent, different clinician compensation structures, how to manage professional relationships.

Speakers
Chiropractors: Dr. Kenneth Brough, Dr. Sapna Sriram and Dr. Scott Wilson

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